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3rd October, 2007
Fidessa appoints Katy Birch as sell-side marketing manager
London – 3 October 2007 - Fidessa group plc, provider of the Fidessa and Fidessa LatentZero trading solutions for the sell-side and buy-side, today announced the appointment of Katy Birch as sell-side marketing manager. Reporting to Simon Barnby, global marketing communications director, Birch will be responsible for Fidessa’s sell-side marketing activities across Europe, the Middle East and Africa. She commenced her new role on 1 October 2007 and is based in London.
Birch will focus on working with the sales and product management teams to identify key target segments and provide marketing support to drive sales growth throughout the EMEA region.
Birch has 15 years’ experience working in the financial technology sector. Her career includes senior marketing roles at Rolfe & Nolan, Monis (now part of SunGard), Future Dynamics (now part of FFastFill), Sophis and OpenLink. Birch combines expertise across all areas of product, marketing and marketing communications with solid experience in multi-asset trading and risk management systems.
Simon Barnby, global marketing communications director, comments: “Over the years, we have invested heavily in our technology and established an unrivalled reputation for our multi-asset trading and connectivity solutions. As the company looks to expand its presence across the EMEA region Katy, with her extensive industry knowledge which bridges the front to back office and her strong marketing experience, was the perfect candidate for us.”
Katy Birch adds: “Having worked in the trading technology space for 15 years, I have watched Fidessa go from strength to strength. I look forward to playing a pivotal role, building on Fidessa’s momentum and helping to further grow the business across EMEA.”
About Fidessa group
Fidessa group is a world-leading supplier of multi-asset trading, portfolio analysis, decision support, investment compliance, market data and global connectivity solutions for both the buy-side and sell-side globally. Available as a simple workstation or as an integrated application suite, the Fidessa and Fidessa LatentZero product suites are built on the clear vision of providing the richest functionality, coverage and distribution to the financial markets community.
The Fidessa suite is used by 85% of tier-one, global equity brokers providing sophisticated trading, market data, order management and execution capabilities to all tiers of the sell-side.
The Fidessa LatentZero suite is used by the world’s largest asset management firms through to smaller specialist managers and hedge funds, and provides comprehensive portfolio analysis, real-time P&L, what-if analysis, investment compliance, order and execution management, and post trade processing tools, across all asset classes, to all tiers of the buy-side.
Fidessa’s global network carries over 95 million messages a month covering DMA, Care and Algorithmic orders, Indications of Interest and FIX Allocations between around 1,500 buy-sides and 255 brokers across 92 exchanges worldwide.
Head-quartered in London and with offices in New York, Boston, Tokyo, Hong Kong, Paris, Toronto and San Francisco, Fidessa group serves around 22,000 users across 520 clients globally. Fidessa group was founded in 1981, has revenues of $270m, employs over 1,100 people and has been fully listed (LSE:FDSA) since 1997.
www.fidessa.com
www.latentzero.com
For further information, please contact:
Simon Barnby
Fidessa
+44 20 7929 9250
simon.barnby@fidessa.com
Evelina Amanatidou
Team 660, Metia for Fidessa
+44 (0)20 3100 3592
evelina@metia.com
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