| 
20th May, 2004
Fidessa pioneers transparent market data pricing
royalblue (LSE: RYB)
today announced details of its revolutionary new
commercial model for market-data provision through
its Fidessa product suite.
Under this new model, Fidessa
users will no longer pay for the application to
view market data, instead they are able to pick
and choose the data they want and simply pay the
corresponding source cost - such as exchange fees.
royalblue then adds a fixed percentage
‘carriage’ fee to cover provision,
display and support.
Commenting on the new model, Simon Barnby, business
development manager at royalblue,
says: “The clear message from our customers
is that they want a pricing model for data that
is transparent, flexible and scalable as well
as being highly cost-effective. They have users
with differing needs and this new solution accepts
and accommodates that.”
Traditionally vendors have charged a flat fee
for products regardless of how much or how little
of the data the user actually needs. This has
led to over-pricing and inflexibility being inherent
within the industry.
“We have to accept that market data is no
longer a premium service - it’s a commodity
and it needs to be priced as such,” adds
Barnby. “Our new pricing is totally open
and transparent - which is exactly what the users
want to see.”
Fidessa currently supports access
to real-time data from 21 markets across Europe
and North America, coupled with associated data
such as news, fundamentals, charts, etc. Corresponding
exchange trading and order-routing capabilities,
targeted at both the buy-side and the sell-side,
are also fully integrated with this data.
The new pricing model will become effective from
1st August 2004.
|
